Exploring New Global Tile Design Trends at CEVISAMA 2018
ASCER hosted 60 people from 19 CTDA Member Companies in Valencia. CTDA Members were able to meet with Spanish suppliers, tour 3 factories and attend Cevisama. CTDA members also experienced the Valencian culture and learned about the historic city. This was also a wonderful opportunity for CTDA members to network with each other in a new and fun environment.
State of The Industry
During his introduction at CEVISAMA, Vicente Nomdedeu, the newly appointed president of The Spanish Ceramic Tile Manufacturers’ Association (ASCER), outlined the 2017 production, sales and exports figures that reflect the strength of Spain’s industrial sector.
|Vicente Nomdedeu, President of The Spanish Ceramic Tile Manufacturers Association (ASCER)|
The Spanish tile industry continues to be vibrant with both sales (+7%) and production (+8%) on the rise yet again. With 75% of all sales made abroad, Spain currently exports to 187 countries worldwide. Strong growth in the USA is particularly noteworthy with a total sales increase of 25.5% in 2017, maintaining the USA’s position as the 2nd largest market for Spanish tile.
New Trends Products Featured
Keros Quebec Premium: Staying on the trend with the stunning appearance of marble, Keros Quebec Premium is a rectified porcelain floor tile with shine. It is simple elegance in large format floor tile.
Keros Bonn Premium: Neutrals are always in style and are of the most timeless options, especially when mimicking natural stone. Keros Bonn Premium offers a matte, large format rectified porcelain floor tile in shades of white, beige, and gray.
|New Keros Barcelona series a porcelain tile with the look of decorative cement tiles.|
Natucer: 3D wall tiles from the Dynamik Series feature innovative shapes such as blocks, cubes and arches to create a play on light and shadow. The collection is available in a variety of colors that can be mixed and matched for a personalized look.
|Natucer, 3D Wall Tiles Collection, Dynamik Series|
Tile of Spain Awards
2017 marked the 16th edition of the Tile of Spain Awards. The panel of judges was comprised of world-renowned architects Iñaki Ábalos (Chair), Ángela García Paredes, Ricardo Bak Gordon, Víctor Navarro, Moisés Puente, Martín Azúa and Ramón Monfort. The judges met on November 24th, 2017 in Castellón to decide the winners who were then presented with their prizes at Cevisama 2018.
|Bodega Mont-Ras, Tile of Spain Awards Winner|
A winery in Mont-Ras (Baix Empordà, Girona), was named the winner in the Architecture category. The remodeling of three stations on the L9 metro line in Barcelona received first prize in the Interior Design category. For the Final Degree Project, the award went to a residents’ center and tourist information office in Granada’s El Albaicín district.Due to the high standard of the entries, the judges awarded several special mentions in all three categories. Winning projects, images, plans and descriptions are available here: www.tileofspainawards.com.
Trans-Hitos 2018 was presented under the theme “Cycles.” Cycles refers to a fresh way of understanding architecture by suggesting that what has been learned in past years will have a great significance in driving a modern view of architecture that thinks about people and seeks to solve their problems by prioritizing user needs.
|Rendering of the 2018 Trans-Hitos Exhibit|
These exhibitions included the “Celosía,” or Lattice, masterpiece by Elena Oleaza and Louis Sicard, winners of the Trans-Hito competition. A collaboration with the Design School at Harvard University was also featured, as well as a project by Wesam Asali, winner of the 2017 ASCER Awards in the PFC Category. An additional space was dedicated to the exposition of projects from the School of Ceramics and winning projects of the XVI Premios Cerámica (Ceramic Awards). More information on the 2018 Trans-Hitos exhibit is available here: http://bit.ly/TransHitos2018
About Tile of Spain
In Spain, tile makers labor as they have for centuries – pushing their passion for design and innovation to new levels of artisanship. With one of the purest and strongest domestic clays available, Spanish manufacturers have an unparalleled ability to make the end product more diverse. From rustic handmade forms; to technical facades that cool buildings and clean the air; to the impossibly slim, sustainable recycled and ink jet masterpieces that fire the imagination. The Spanish Ceramic Tile Manufacturer’s Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain comprises 125 manufacturers concentrated primarily in the province of Castellón. For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL 33134. Call 305-446-4387 or visit www.tileofspainusa.com.