Crossville’s Basalt Series – Rock On!
Words and phrases like “authentic” and “timeless” are thrown around so much in today’s marketing world that they often become trite and meaningless. However, if you are looking for a new look in porcelain tile AND something that is truly “authentic” and “timeless” look no further than the Basalt porcelain collection from Crossville which gives the look of volcanic stone with fine graining and the subtle appearance of crystallized magma. I say this because I have seen the real thing.
When asked to prepare the e-mail blast for this exciting new product I drew on my own experience following a week-long photoshoot in the remote islands of the Outer Hebrides off the northwest coast of Scotland. Here on the Isle of Lewis, we walked among “standing stones” that were erected more than 5,000 years ago and cut from stones that are three billion years old! Many of the stones in the image below are basalt and were formed during ancient volcanic eruptions. They then cooled from magma and broke through the surface of the earth. Basalt is usually grey or black in color but can weather to brown or rust color. It also contains tiny crystals.
Basalt by Crossville is a convergence of simplicity, sophistication . . . and
timeless beauty. The two sizes are 12 x 12 and 12 x 24 and feature calibrated edges for a nuanced authentic feel. The five earthen colors are Silica, Caldera, Mafic, Bedrock and Magma. They incorporate the warm brown undertones found in oxidized minerals that run through the natural basalt.
Basalt is recommended for interior floors, walls, countertops and exterior walls in residential and commercial applications. It is a great option when projects call for tile at an attractive price point. Often designers are inspired by timeless classics. This is Basalt by Crossville! Available in all nine D&B Tile Distributor locations.
Watch video on Basalt http://youtu.be/CQQeS01_ve0
Article by Richard Booth, Boca Publishing. See more photos of Richard Booth’s The Hebrides Collection at http://bocapublishing.zenfolio.com/p609669417